• Samurai Incubate Israel

Chat with eLoomina's CEO


Noga Perry, eLoomina CEO


What do you do in eLoomina?

eLoomina helps reduce the scourge of internal fraud in large corporations, by applying breakthrough behavioral algorithms and AI technology.


Can you share some recent development you've had?

We have recently signed 2 paid pilots with 2 major Banks in Israel, and were accepted to the Fusion LA program.


I think that the Behavioral Analysis area has a huge potential for corporates, to understand better the employees and get insights both for misbehavior as well as good behavior.

What do you think is in for the company in the near – and far – future?

We are starting our production pilots with big institutions and we are very excited about this and doing everything we can to get successful results that will impress our customers. We are starting to talk with potential customers in the US, learning the market and looking for design partners.


What do you think is the future of the field your company is operating in?

We are in the Behavioral Analysis field, starting with detecting employees doing fraud. I think that the Behavioral Analysis area has a huge potential for corporates, to understand better the employees and get insights both for misbehavior as well as good behavior.


Did the COVID-19 pandemic affect you in any way? If so – how? And how did you handle it?

The main affect of COVID-19 on us was in 2 areas: we were starting the market validation in the US and that has stoped for 2 months before we could continue discussions with American corporates; we were also talking with a few private investors about potential investment - and that didn't happen due to the COVID-19 situation.


How were Samurai able to help you (other than providing funds) following the investment?

Samurai are helping us with connections to potential customers as well as investors and they are also working with us on-going on the strategy, the product, the GTM and they are real partners that we feel we can trust and not only investors.


Anything else you'd like to share?

To help us to reduce expenses during the COVID-19 situation, Samurai were kind enough to let us use the offices in Tel-Aviv twice a week. We really appreciate it and that is on top of the on-going support we get from the team. Thank You!!


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eLoomina were Samurai's 6th fund's first investment in Israel!

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