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Chat with Hexa3D Head of Marketing


Roei Hazout, Hexa3D Head of Marketing


What do you do in Hexa3D?

Hexa is the biggest manufacturer of 3D content creation. We create 3D models on a large scale for any purpose, and help brands and manufacturers to distribute their 3D content around the world.


Can you share some recent development you've had?

Hexa strategized distributing 3D content for the worldwide brand Logitech© and penetrated the 3D visualization of their products, into JD.com, the 2nd largest retailer in China.

The company’s online assets reach an audience of no less than 88 million (!) daily active users, and companies that collaborate and form business ties with JD.com can go from unknown, to a household name in a relatively short period of time.


The immersive technology industry was raised during the pandemic. Social distancing prevented in-store purchases, which made the customer's purchase-decision harder.

What do you think is in for the company in the near – and far – future?

At the moment we train an algorithm that allows the conversion of 2D images into 3D models. Meanwhile, we replaced the manual processes along the 3D creation process to the hand-off process. Our vision is to accomplish the mission and create a machine able to fully and automatically create a 3D model from 2D images.


What do you think is the future of the field your company is operating in?

Brands and manufacturers used to provide the product images to their resellers. Now they’re starting to build the infrastructure to distribute 3D content to their resellers as well. But 3D content distribution is a huge challenge. 20 years ago JPEGS looked different on different computers, today 3D doesn't just look different, it could be dysfunctional by using the 3D viewer. Hexa3D wants to solve this pain and become a leading solution for brands and manufacturers that want to distribute their 3D content.


Did the COVID-19 pandemic affect you in any way? If so – how? And how did you handle it?

The immersive technology industry was raised during the pandemic. Social distancing prevented in-store purchases, which made the customer's purchase-decision harder. Once all the traffic moved online, the online stores needed to create tools in order to help their customers make better purchasing decisions. For example, a customer who wants to buy an armchair needs to ensure the armchair will fit in terms of measurement and style - the immersive technology industry has all the tools, such as AR, to provide the customer the information he needs to make a better purchasing decision.


How were Samurai able to help you (other than providing funds) following the investment?

Samurai is helping Hexa3D by finding new investors and have connected Hexa3D with the Japanese ecosystem.


Learn more about Hexa3D!


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Samurai invested in Hexa3D as part of the activities of our 5th fund in Israel!

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